Opening a Jersey Shore Business. Battle in Brigantine over Soul-Berri

soul berri brigantine
Brigantine Battles Small Business Owner

With many empty retail properties for sale in the shore town of Brigantine, wouldn’t City Council welcome any entrepreneur looking to set up shop? Not in Brigantine, as frivolous roadblocks held back a FOOD TV star’s plans for opening up a smoothie shack there.

NOTE: Brigantine recently chased off Golf Management pro / football star; Ron Jaworski, who had great interest in running the money-losing Links at Brigantine Golf.

Nicole Gaffney‘s SOUL BERRI was finally approved this week. Not by Brigantine’s City Council…but by the Planning Board of Brigantine, which is run by a different set of decision makers. This group consists of independent minded, civic leaders that really shined in a non-partisan, economically smart way.

READ FULL STORY & WATCH VIDEO at BrigantineNOW

Nicole Gaffney Brigantine SOUL BERRI
Nicole Gaffney of Brigantine

The innovative new health food eatery, smoothie and coffee shop finally won unanimous approval to open and offer a simple and fresh menu of 12 items. Soul Berri was up against a mountain of false rumors and innuendo about their business. Opposition spent considerable time circulating false claims with no basis in fact. Note: The local newspapers did not cover this very important story. (no surprise there)

Soul Berri is fronted by Brigantine resident and TV Food Star; Nicole Gaffney, her husband and a close friend.

A small, but fun little smoothie shack on the island. Offering a number of unique and healthy food options, in addition to locally brewed coffee, in a really cool setting. At the last planning board hearing in May, several neighbors and business owners came out and vehemently opposed this project. They were not prepared to face such extreme disapproval for something that no doubt could have a positive effect on a Jersey shore island in desperate need for retail and attractions.

READ FULL STORY & WATCH VIDEO at BrigantineNOW

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