Social Media execs from Facebook, Instagram, TikTok and others recently faced a brutal grilling from both Republicans and Democrats.
In a rare bipartisan show of unity, all agreed that social media sites are often dangerous and incredibly harmful to families, especially young children.
Business increasingly concerned about placing ads within these types of media platforms.
During the testimony, CEO Mark Zuckerberg of Facebook and Instagram was so shaken that he stood up and apologized to the roomful of parents in attendance.
For years, Facebook has been facing a slow, steady decline in local business participation.
Watch video.
Fewer business operators are using the Facebook / Instagram platforms due to a rise in fraud, scams and phony accounts.
FACT: Unless you pony up a cash payment, less than 10% of your Facebook followers will actually see your posts or ads.
The Bullshit of Social Media Marketing. Video from 2014.
Digital Sharecropping: a business markets itself and operates on a platform they don’t own or control.
Don’t build on land you don’t control. Relying on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram or YouTube page. You need a website that you own and control.
A website provides complete control over all content: blog posts, photos, media, and contact information. Website owners choose how info is presented and shared. When your content is only on social media, your business information is only available at the discretion of the social network. If the social network goes down or experiences bugs, your information disappears from public view until resolved.
